Anseong City Energizes Rural Tourism with ‘Hip & Tailored Anseong Tours’

Anseong City in Gyeonggi Province is breathing new life into rural tourism with its acclaimed 'Hip & Tailored Anseong Tours' program. This initiative was selected as part of the 'Rural CreaTour' project, organized by the Ministry of Agriculture, Food and Rural Affairs and the Korea Rural Community Corporation. The program reinterprets the unique appeal of seven rural experience and healing villages in Anseong, offering diverse, customized experiences that cater to visitors' preferences. It is currently being actively operated through a specialized local tourism platform, garnering significant praise.

The Rural CreaTour Project and Anseong City's Innovative Approach

Anseong City's 'Hip & Tailored Anseong Tours' was launched as part of the 'Rural CreaTour' project, which aims to develop themed tourism products by integrating private sector creative ideas and the latest trends with the unique resources of rural areas. Initiated in 2024 by the Ministry of Agriculture, Food and Rural Affairs and the Korea Rural Community Corporation, this project seeks to establish a sustainable rural tourism model and revitalize local economies through cooperation between rural tourism businesses and private travel agencies. Anseong City was selected to receive support for this project until 2026, enabling it to showcase even more diverse and sophisticated local tourism content.

A distinctive feature of the 'Hip & Tailored Anseong Tours' is its customized itineraries, which reinterpret the characteristics of Anseong's seven rural experience and healing villages through color-coded themes. Visitors can enjoy high satisfaction at reasonable prices, creating unique memories that go beyond simple rural experiences. As of August 2026, the program is actively offering reservation events through the 'Dongnebom' platform.

Tailored Experiences: Diverse Themed Courses for Every Preference

Anseong City has prepared customized courses for each village, considering visitors' diverse tastes and purposes. For instance, at Yongseolho Village, the 'Matkkal Siktan' (Delicious Dining) course offers fishing experiences and cooking with local ingredients, providing abundant food and flavor. For those seeking the charm of a tranquil traditional Korean house, the 'Gotaek Picnic' (Old House Picnic) course at Seonbi Village is ideal. At Cheongnyong Village, visitors can experience the 'Yetbit Sanchek' (Old Light Walk) program, strolling along paths that trace the village's history and ambiance.

Families can enjoy an active time with the 'Rural Sports Day' at Pungsan Gae Village. For those seeking relaxation away from daily stress, Singi Farm Village offers blueberry and healing experiences with its 'Rural Rest Stop' program. Incheogol Village's 'Ma-eum Swim Yeohaeng' (Heartfelt Rest Journey) and Mirinae Village's 'Ma-eum Seongchal Yeohaeng' (Mindful Reflection Journey) provide opportunities for meditation and healing in nature. Mirinae Village, with its Catholic pilgrimage site culture integrated into nature, also features programs like worry doll making and lake walks, and has been included in influencer tour courses.

A Model for Regional Tourism Revitalization Through Public-Private Partnership

The 'Hip & Tailored Anseong Tours' program exemplifies the importance of public-private cooperation, being jointly organized by 'Dongnebom', a local tourism specialized platform, and 'Uri Tour Networks', a domestic travel agency. Dongnebom, headquartered in Anseong City, is a local travel planning company that designs tours around the region's nature, culture, and artisans. Uri Tour Networks, located in Gangnam, Seoul, is a professional travel agency offering a variety of domestic and international travel packages. This partnership contributes to promoting Anseong's unique rural resources to a wider range of tourists.

The Anseong City Rural-Urban Exchange Support Center also actively works to strengthen village capabilities. It supports the development and sale of rural experience kits and operates leadership training programs for rural experience village leaders. This organic cooperation forms a crucial foundation for Anseong's rural tourism to continuously develop and discover new attractions.

Discovering the New Charms of Anseong's Rural Areas

An official from the Anseong City Rural-Urban Exchange Center stated, 'Through the Rural CreaTour project, we are offering differentiated travel experiences that harmonize Anseong's unique rural resources with trendy sensibilities.' They emphasized their continued commitment to supporting many tourists to visit Anseong, discover the new charms of its rural areas, and enjoy comfortable relaxation.

Anseong City's 'Hip & Tailored Anseong Tours' go beyond a simple visit, providing in-depth experiences that align with participants' tastes and purposes, thus opening new horizons for rural tourism. Travelers visiting Anseong are expected to discover unique charms not found in urban areas and create rich, lasting memories.