KGNC Secures Patent for AI-Powered ‘Koconet,’ Revolutionizing Global K-Brand Marketing

The K-Global Network Center (KGNC) has successfully registered a patent for its AI-powered global marketing platform, 'Koconet,' introducing a novel solution to the Hallyu (Korean Wave) fandom marketing landscape. This innovative platform leverages artificial intelligence to analyze worldwide Hallyu fandom data, aiming to connect K-brands with optimally matched international consumers and experience groups. Koconet is designed to enhance the efficiency of overseas marketing efforts and foster new collaborative opportunities for both brands and Hallyu fans.

The Rise of Global Fandom Marketing and Its Challenges

Global markets are currently experiencing a surge in fandom-driven experiential marketing. However, K-brand marketers often face significant challenges, including the time and expense involved in identifying and recruiting suitable local influencers or experience groups. Beyond recruitment, operational hurdles such as language barriers, scheduling conflicts, and contract management add to the burden.

Patent for 'AI-based Multi-dimensional Fandom Segmentation Global Hallyu Marketing Platform System' (Patent No. 10-3002763).

To address these issues, KGNC developed and operates 'Koconet,' an AI-powered global marketing platform available via web and app. Koconet is connected to 1,750 Hallyu clubs across approximately 120 countries, tapping into a vast Hallyu fandom network of 320 million members. Through this network, it recruits and manages customized experience groups specifically tailored for K-brands.

AI-Powered Advanced Fandom Segmentation Technology

The newly registered patent (Patent No. 10-3002763, titled "AI-based Multi-dimensional Fandom Segmentation Global Hallyu Marketing Platform System") centers on an AI structure that collects, classifies, refines, and processes global Hallyu fandom data. This system then segments and connects consumers and creator candidates according to specific brand characteristics. Creators and experience groups registered with Koconet are matched with collaboration opportunities based on their areas of interest, such as beauty, food, fashion, and medical services.

Brands can conveniently select the most suitable influencers and experience groups from a pool of pre-registered candidates to conduct their marketing campaigns. This approach transcends traditional, inefficient manual processes, enabling data-driven precision targeting and significantly enhancing marketing effectiveness.

Integrated Platform for Efficient Marketing Management

The Koconet platform provides optimized functionalities for both brands and creators. The web platform supports the entire marketing lifecycle, from brand registration and campaign management to recruiting creators and experience groups, managing contracts, and analyzing advertising effectiveness. Concurrently, the mobile app facilitates real-time communication, promotion, and dissemination among Hallyu clubs and fans, thereby encouraging voluntary participation and amplifying outreach.

Kim Dong-sun, Director of KGNC, highlighted that "one of the biggest difficulties in overseas marketing is finding local creators and experience groups that align with a specific brand." He explained that Koconet's objective is to streamline this process by using AI to analyze fandom data and connect brands with suitable consumers, thereby saving time and costs while offering new collaboration opportunities for both brands and Hallyu fans. Koconet's key strength lies in its ability to integrate all marketing processes—from recruitment and management to execution and contracting—into a single, unified channel.

Marketing Support for Small and Medium-sized Enterprises

KGNC plans to expand its AI precision-targeted overseas marketing services, leveraging its patented technology. The center is also committed to fostering mutual growth, particularly by alleviating the overseas marketing cost burden for small and medium-sized enterprises (SMEs) and small business owners. This includes ongoing initiatives such as a promotional discount of up to 30%. This commitment underscores KGNC's dedication to strengthening the global competitiveness of K-brands and actively supporting the international expansion of Korean companies.